This course provides a comprehensive guide to online advertising for language educators that have little to know knowledge about marketing.

It begins by introducing the key concepts of online advertising and its importance in marketing, and then delves into the specifics of setting up campaigns, targeting audiences, budgeting, and measuring success. It also covers the use of various advertising platforms, such as Google Ads, Facebook Ads, and Twitter Ads, as well as other emerging channels. Finally, the course provides guidance on how to optimise campaigns for maximum effectiveness and how to create a brand identity in the language education space.