This course introduces language educators to the key concepts of online advertising and its importance in marketing.

This course introduces educators to the principles of copy writing for language education professionals.

This course teaches language educators how to develop a winning content strategy and explore the available tools to create and track content.

This course covers key concepts, such as keyword research, content optimisation, link building, and more.

This course covers topics such as setting up an email list, crafting effective email campaigns, and analysing results.

This course teaches educators how to create an effective presence on digital platforms like Twitter, Facebook, and Instagram.